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Thursday, February 23, 2012 |
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Recon Instruments Welcomes Smith Optics and SCOTT Sports to Brand Partners
Jan 24, 2012 - 3:32 PM By AlpineZone News
SALT LAKE CITY - January 17, 2012 - Recon Instruments, award winning innovator of Micro Optics Display (MOD) technology for action sport athletes, is excited to announce official partnerships with Smith Optics and SCOTT Sports to debut new goggles and color-ways compatible with MOD and MOD Live displays for skiing, snowboarding, and snowmobiling. The displays utilize GPS, accelerometer, gyroscope, altimeter and temperature sensors to provide skiers and riders with precise speed, jump, vertical, altitude, location, distance, and temperature measurements and readings in real-time. MOD Live boasts additional smartphone connectivity and advanced onboard apps. "We are thrilled to expand our family of world-class partnerships with the addition of these two pre-eminent global goggle brands," said Dan Eisenhardt, CEO Recon Instruments. "MOD and MOD Live will deliver a variety of real-time data to Smith and SCOTT's loyal skiers and riders, allowing millions of more people to enhance their experiences and relive trips on Recon HQ , our online community." The latest goggles will be unveiled this month at Outdoor Retailer (OR), Snow Industries America (SIA), and ISPO winter sports trade shows. Partnership discussions have been going on for years between these pioneering brands, culminating as the consumer pull and market need for Recon's MOD offerings has become overpowering. "Over the last six years we have often dreamed of incorporating Heads Up Display technology into Smith goggles, and it is extremely exciting to finally be incorporating a product that does all it claims to do," said Eric Carlson, VP of Product & Design. Smith Optics. "Our partnership with Recon Instruments has already helped Smith push past current boundaries as well as set us up for future innovation. Anyone can buy parts from a supplier, but true partnerships like ours with Recon will bring new products to market that neither group could have imagined alone." "Having the opportunity to combine our high-quality goggle and lens manufacturing know-how, with the innovative MOD and MOD Live products from Recon Instruments, is a great asset for both SCOTT and Recon," said Clovis Henzen, Sports Division Manager of SCOTT Sports. "With our new Recon Ready goggle, the NAV-R-2, we are underlining our position as a leading brand in the sports eyewear market" MOD Live currently ships with several industry first applications including: Jump Analytics , Buddy Tracking , Smartphone Connectivity , a Navigation app pre-loaded with the largest database of trail maps in the world, and even Music Playlist Mode . The company has plans to unlock a camera connectivity app for use with point of view action cams next month and an SDK (software developer's kit) in May 2012, allowing users to create their own apps for MOD Live. For additional information about Recon Instruments please visit www.reconinstruments.com or follow us at @Reconinstrument and facebook.com/reconinstruments . About Recon Instruments Recon Instruments strives to innovate and lead direct-to-eye communications in any fast-paced environment, such as action sports. A multi-patent and patent-pending technology platform integrates Micro Optics Display systems with state-of-the-art sensor and GPS technology, providing easy access to navigation, communication, and performance-based information. With offices in Vancouver and London, and boundless testing grounds on Whistler and beyond, Recon Instruments is dedicated to advancing the performance, participation and ethos of sport. Trust your instruments. www.reconinstruments.com About Smith Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, and ophthalmic eyewear. Smith's devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out www.smithoptics.com . Performance. Style. Smith. Solid. About SCOTT SCOTT Sports was founded in 1958, in Sun Valley Idaho. Today it is a leader in the development, manufacturing, sales and marketing of high end performance products intended for biking, winter sport, motorsport and running. Innovation, technology and design are the essence of the SCOTT products and the vision of our engineers and designers. www.scott-sports.com
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